beOnd Appoints AVIAREPS as Strategic Commercial Partner in Europe

beOnd has appointed AVIAREPS as its commercial representative across Europe, expanding a partnership that began in Germany and Switzerland in 2024. The agreement will support the airline’s wider European sales strategy as it adds new services from London, Paris, Munich, Milan and Zurich. From 16 December 2026, beOnd will also operate three weekly flights between London and Malé. beOnd, the world’s first premium leisure airline, today announces the appointment of AVIAREPS as beOnd’s commercial arm in Europe, connecting its expanding network with the travel trade and customers in the region. This expanded agreement builds on a successful partnership established in 2024, when AVIAREPS was appointed as beOnd’s General Sales Agent (GSA) in Germany and Switzerland. As part of beOnd’s continued growth, AVIAREPS will now support the airline’s broader commercial strategy throughout Europe, providing sales representation and market expertise across the continent and deepening beOnd’s relationships with travel trade. The appointment comes as beOnd enters its next phase of expansion and reinforces its commitment to connecting Europe with premium leisure destinations. The airline recently announced the launch of its new all-premium winter services connecting London, Paris, Munich, Milan and Zurich with The Red Sea, as well as the addition of London and Paris and to its Maldives network alongside increased frequencies from Zurich and Munich. From 16th December 2026, BeOnd will operate three weekly flights between London and Malé, departing every Wednesday, Friday, and Sunday. The route adds London to BeOnd’s expanding network of source markets, supporting the airline’s strategy to diversify Malé’s international connectivity ahead of the peak winter season. “Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth,” said Dhaz Hunjan, Chief Commercial Officer of beOnd. “As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together.” “Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd’s unique premium leisure proposition within the European travel trade,” said Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS. “We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline’s continued expansion – increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world’s most exciting destinations through its growing network.” The strengthened partnership underscores beOnd’s long-term commitment to the European market and supports the airline’s strategy of connecting discerning travellers with exceptional leisure destinations through an all-premium travel experience.